Fed up with his webmaster and an ongoing list of SEO excuses, a new prospective client asked me advice on what to do about his lack of presence in Google search results.
A little research was in order. Using the usual terms for his industry, I found him nowhere on Google, just as he had said. Next I viewed the coding on his web pages and found that his webmaster had neglected to address many issues pertaining to SEO, such as adequate title and description, as well as providing minimal page content from which to extract keywords. In addition, he duplicated a single page over and over with one minor difference, adding the name of each local town in our region in the title as an attempt to capture geographic search terms.
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